When the founder of goumikids, Lili, gave birth to her 5-pound baby-girl, Iliana, she struggled to find clothes for her that were doing the job right. Mitts that were supposed to help prevent scratches and socks intended for warmth were falling off. Pajamas that they lived in all day long were riding up at the wrong time and made nighttime diaper changes even more ungodly at 2am.
Frustrated with existing options, she realized that beautiful, functional and thoughtful products that were good for our planet were missing and desperately needed. Named after the small and scarlet-colored Goumi berry, goumikids makes beautiful, functional, and sustainable clothing that serves even the smallest babies with intentionality.
