Thoughtfully chosen essentials for little ones—and those who love them. 

Dearly is an Austin-based boutique specializing in precious and hand-selected wares for little ones, ages 0–5. We pair a curated collection of beautifully-designed baby essentials with an uplifting shopping experience, online and our soon-to-open store.

Dearly owner Emily Alberts with her daughters

A Note from Emily, Our Founder

When I was shopping for my first child, I felt overwhelmed and discouraged. I was met with a sea of mass-produced items, none of which felt thoughtfully made or long-lasting. 

I founded Dearly because I wanted a shopping experience that felt as special and meaningful as being a new parent — and products made by companies with similar values.

Today, Dearly proudly serves parents, caregivers, and anyone with a little one in their lives. We’re here to support you at every step — with helpful insights from our own experiences and beautifully-crafted products to enrich your child’s world.

always kind
All Are Welcome—We are Kind, Always
hand selected
Hand-Selected Products, Every Time
quality
We Value Quality Over Quantity
gentle on the earth
Always Conscious of Our Environment

How We Curate Our Products

We hand-select each and every product we sell, and we create close relationships with many of our vendor partners. All of our products are curated based on durability, sustainability, safety, and good design.

cream nursery with crib and floral decor

Opening Our Doors in Spring 2023

Stay tuned for details on the grand opening of our physical storefront! We will be located in Austin, Texas, and cannot wait to see you there!