Once Kids is a sustainable toy brand started in 2014. Once Kids started because of the gap in the market between sustainable and plastic toys. Most sustainable toys were not as “cool” as plastic toys. Consumers purchase plastic toys due to the high detail and functionality that create an advanced play experience, but most are not aware of the impact they play in our environment. Wooden toys have always had heirloom quality traits but lacked modern design and advanced functionality. Once Kids brings wooden toys into the modern world.